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Shuga: Love, Sex, Money – Season 2- Episode 1,2, 3 ,4 and 5

Posted by Administrator on February 22, 2012

UNICEF highlighted a recent collaboration with MTV with a screening of ‘Shuga’, a three-part TV drama about a group of young friends living in Nairobi,Kenya. As they explore the complexities of love, the characters confront the risk of HIV infection – and learn that a positive test result for the virus is not a death sentence.

MTV produced the programme in collaboration with UNICEF and other partners, including the US President’s Emergency Plan for AIDS Relief, or PEPFAR.

The series shows how some kinds of behaviour – including sexual involvement with multiple partners, sexual exploitation and alcohol abuse – can make young people more vulnerable to HIV.

During a panel discussion, PEPFAR Senior HIV/AIDS Prevention Advisor Tijuana A. James-Traore noted the programme’s power to speak effectively to young viewers.

The story so far…

In 2009, MTV along with PEPFAR and UNICEF launched Shuga – a hard-hitting drama that followed the lives, loves and ambitions of a group of young people whose bright lives and fabulous futures are balanced on a knife edge due to their love of living dangerously.

Shuga was a huge success inKenya– with 64% of young people inNairobihaving seen the show. Shuga was applauded for the ‘real’ way issues like sex, relationships and HIV were tackled in the show.

As a result of the success of Shuga, the second series was announced at the International AIDS Conference in 2011…

Introducing Shuga: Love, Sex, Money

So here we are with Shuga: Love, Sex, Money – the sequel to Shuga. Not only is this series longer, with 6 episodes rather than 3, – but there is so much more to it. Filmed on location in Nairobi, Kenya, Shuga season two is named Shuga: Love, Sex, Money. It tells the story of the key themes across three chapters:

Shuga Love: The story of multi-concurrent relationships, condom use and couple testing

Shuga Sex: The story of rape, alcohol as a risk factor, prevention with positives and condom use.

Shuga Money: The story of transactional sex, self esteem, good parent child communication and the transition between the rural area and the city.

But there is so much more going on this time around. Check out our run down of all of the elements of the Shuga campaign and where you can find out more about it:

Shuga Drama Series: The show Shuga: Love, Sex, Money will be hitting screens on February 14th and from then you will be able to access each episode in our Media section.

The Wrap Up Show: In addition to the 6 episodes above, we will also be broadcasting a final wrap-up episode entitled “That Shuga Moment”, which will bring together experts, cast and young people to talk about the issues tackled in the show. For a rundown of what to expect – check out our That Shuga Moment page.

Shuga Radio: To reach an even broader audience, we will also be producing a radio series. Introducing a whole new cast of characters and set in a small town, Shuga Radio will dig a little deeper into the issues that are explored in the TV show. You will be able to download and listen to each episode of Shuga Radio in English, French or kiSwahili in our Media section.

The Shuga Blog: That’s right – you already know about it, (you’re on it!) but the official Shuga: Love, Sex, Money blog is a place for the Shuga fans to keep up to date with all things Shuga – whether it is more information on the issues, BTS pictures or even opinion pieces from our Rising Stars – the Shuga Blog is where it’s at.

Shuga Social Media: In addition to the Shuga Blog, one of the key elements of Shuga: Love, Sex, Money is social media from our Facebook page, our Twitter or Vimeo channel– these platforms are the place to go to be part of the Shuga conversation and you never know – you might end up either winning a competition or featuring in one of our blog posts!

Rising Stars Mentees: The Rising Stars have been absolutely key to the Shuga campaign this year. Recruited as bright young talent fromKenya, the 11 Rising Stars beat over 500 applicants to roles ranging from working on set during the Shuga production to being part of the street team, or working with our partners in Public Health. Make no mistake – the Rising Stars have each been linked up with experts relevant to their role to help carve out a career for them in the future.







2 Responses to “Shuga: Love, Sex, Money – Season 2- Episode 1,2, 3 ,4 and 5”

  1. judith cherotich said

    Love Shuga,I watch it online,I plan on sharing this with my freinds in the Entertainment I dustry.Keep up the GREAT work.Love the entire cast:)

  2. Nyanjom Jack said

    this show is so awesome as it not only entertains but also gives one an important lesson. every sunday nyt i cant dare miss it. cheers guys

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