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3D movie experience comes to Kenya

Posted by Administrator on April 8, 2012

Photo/Diana Ngila IMAX 20thCentury Theatre formerly 20th Century Fox Cinema situated along Mama Ngina Street. The screen is one of a kind in East Africa.

Photo/Diana Ngila IMAX 20thCentury Theatre formerly 20th Century Fox Cinema situated along Mama Ngina Street. The screen is one of a kind in East Africa.

Kenya’s first IMAX theatre was launched last week over cocktails and bitings. The open bar had free flowing drinks for those who made an appearance at the cinema hall.

The screen is one of a kind in East Africa. IMAX has two commercial screens in Africa, one in Morocco that was launched early last year and the Kenyan one. A third theatre screen is expected to be launched in Cairo later this year.

The screen covers one end of the wall to the other from floor to ceiling. What was once 20th Century Fox Cinema is no more except in the name of the plaza hosting the new IMAX 20thCentury Theatre.

The usual screen and sitting space was expanded into the massive hall that previously housed two screens.

To accommodate the new set-up, the theatre had to have its roof elevated, the incline of the seats steepened and its screen widened to almost double the size of an ordinary theatre screen.

The 17×9 metre screen would take up approximately thirteen 51inchplasma screens to fill its face; this creates the ultimate visual haven.

The theatre experience was one that Nairobi folks were yet to experience locally.

A movie viewed on IMAX make one feel as if you are right in the movie. Its 3D effect is brought so near to you that the movie seems to be unfolding around you.

Its sound system is so powerful that you do not just hear the sound but feel it and resonate with it.

Overwhelm

The 3D scenes in the movies screened at the IMAX theatres are usually partially shot using IMAX cameras while the documentaries are shot fully with IMAX cameras. The theatre will also be screening educational documentaries along with the blockbusters.

The usually cramped seating has been expanded to allow one to comfortably stretch their legs or move across the rows without stepping on people’s toes.

Temperatures inside the theatre are low so it is advisable that you carry something warm to wear if you do not fancy the cold.

During the launch, vice president of theatre development, John Schreiner said  “our screens are supposed to immerse you into the movie but not to overwhelm you.”

Blue sky world representative,  Alexei Serkov said  they were proud to be the first to bring the IMAX experience to Kenya.

The audience was treated to a fashion show by designer Elena Vinioreskaya.

Source: Business Daily

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